
About Us
Sal y Rocas is a sophisticated concept that seamlessly blends the refinement of luxury with the effortless elegance of coastal living. Founded by Michelle LaTourette at just 20 years old, the brand is dedicated to crafting exclusive, meticulously designed pieces that embody a fresh, refined lifestyle. Each creation is infused with an exceptional level of detail, offering a unique interpretation of modern luxury that celebrates both the beauty of the natural world and the art of fine craftsmanship. Sal y Rocas is not just a brand—it’s a lifestyle that embodies grace, authenticity, and timeless sophistication.